Angry Asian: Does manufacturing location really matter?


Published Time:

2013-09-18

Angry Asian: Does manufacturing location really matter?

 Aike Car Industry

  Some TREK frames are produced in Asia

  In various reviews of today's top bicycles, there is always such a statement: "These are nothing more than cheaply made Asian frames packaged and sold, making a huge profit." To be honest, the vast majority of bicycle frames and components are made in mainland China or Taiwan. But is this really something to worry about?

  In today's increasingly globalized economy, companies want to save costs, and consumers want lower prices. Therefore, some things have been compromised. Although some people have a certain sense of pride in domestically manufactured products, history has proven that people are often unwilling to pay higher prices for them.

  For the product itself, as long as there is a strict supervision system, its place of origin should not affect its quality, while also having a price acceptable to both the supplier and the consumer. In modern society, this is not difficult to achieve.

  Few manufacturers are indifferent to the low labor costs in Asia. For example, the origin of most products from TREK and Cannondale is Asia. And the technical level of Asian factories is probably not as bad as some people imagine. Products manufactured in Asia have a cost advantage, and under strict quality requirements, their quality will not be poor. In fact, in the mass production of carbon fiber composite parts, no place is stronger than Asia.

  The fact that the product you get is made in China, or at least part of it is made in China, is not worth worrying about. However, concealing this fact and conveying false information to consumers is another matter. In fact, many brands have completely integrated their company's spirit, culture, design concepts, and riding quality requirements into their factories, and thus reflected in their products. This is a great success, meaning that the brand's products still have consistent competitiveness.

  However, some other companies with a long history still like to convey to the outside world that their products are still manufactured by local technicians (even if there are OEM products under the famous brand LOGO). I still believe that decades of experience, some purely handmade things can also be transferred to overseas mass production. This often happens, a legendary LOGO is attached to an ordinary frame, creating a money-making legend for some people.

 Aike Car Industry

  Frames made in the United States, the United Kingdom, or other parts of Europe often have large labels to show their nobility, while the small "made in Taiwan" label is placed in an inconspicuous place. But is this really necessary?

  The "design in XXX" or "assembled in XXX" markings on the frame may not be what you initially thought!

  So, what about the so-called "factory direct sales" unbranded products? Theoretically, they avoid the cost of intermediaries and directly find the source of the supply chain to meet the needs of consumers. A "smart" consumer would not mind that their beloved car "has no name." After all, in today's market, what exactly does a "name" represent is probably not easy to know. I guess you want to vote on this statement with your feet.

  I frankly admit that I have always had this idea, who doesn't like to save money? If a nameless frame comes from the same factory and is almost the same thing? Well, it may or may not be.

  Buying directly from the manufacturer is risky. First of all, well-known frames produced in the same factory but directly sold by the manufacturer may be produced according to the same standards—or maybe not. Large brands usually have employees stationed in the factories to ensure that the manufacturing process and product tolerances meet the standards. When the product does not need to meet such strict standards, the factory will also tend to save money.

  The key difference lies in accountability and responsibility. If a large brand's frame is damaged, the consumer at least knows who to claim compensation from and has a legal way to guarantee this. But if you go to Taobao to buy "factory direct sales"... please take care of yourself. Seriously, these factory direct sales frames are sometimes surprisingly cheap. I don't really care about saving money or claiming compensation if it breaks, I care more about keeping my teeth intact. After all, if a big brand like TREK or SPECIALIZED has one or two problematic frames, it would be a disaster, especially in such an advanced era.

  So what can individuals do? If you insist on buying locally made products, you can still find some, but you should know that you have to pay a considerable amount of money. If you are in the United States, TREK's road bike series still has 30 models completed locally, while the locally produced mountain bike series only has two.

  In addition, people should abandon the old way of thinking: everything made in Asia is garbage. You may encounter this situation: you spend a fortune buying an unparalleled carbon fiber frame, but it may come from a place with rich production experience: Asia. (Text source Teen·摸发虱痒)

 Aike Car Industry

  The "Designed in ______" and "Engineered in ______" markings sometimes deviate from what you think. Asian-made frames, especially carbon fiber frames, are no longer at the previous level; they can also produce very exquisite frames

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